Restaurant operators Hospitality groups across Australia Australia are adopting hospitality-specific CRM systems guest relationship tools to drive repeat visits build loyalty.
Unlike generic software, hospitality CRM platforms restaurant-specific customer platforms focus on ordering preferences booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we help venues make data actionable deploy, configure and optimise CRM systems to suit each brand’s venue format and audience style, offer, and team workflow.
Common CRM features for hospitality:
* Automated guest journeys Birthday and re-engagement triggers
* POS integration Reservation and check-in sync
* Review request automations NPS tools
* Group-specific campaigns Segment-based offers
Why venues need CRM:
* Ad costs are rising Walk-ins are unpredictable
* Loyalty lowers CAC Owning guest data = better ROI
* Marketing works better with context Hospitality is relationship-based
Case studies:
* Multi-site café group used tags to tailor promos Regional hotel grew events bookings via birthday triggers
* Pub group boosted spend per guest with loyalty tiers Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts No automation beyond email blasts
* Staff unsure when to follow up Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts Aspire CRM experts:
* Profile enrichment from POS and online orders Profile enrichment from POS and online orders
* Automated hospitality supply chain optimisation Australia loyalty triggers Marketing campaign dashboards
* Visibility across venues Visibility across venues
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Grow retention
aspirehospitality —
Australia’s venue CRM partner.